August 29, 2009

The Japanese Invasion: 0.00% Alcohol-free Beer

Following Kirin's unexpected success with the world's first 0.00% alcohol-free beer (see ), other Japanese brewers have announced plans for their own versions.

Kirin Free

Suntory Fine Zero

Asahi Point Zero

Sapporo Super Clear

Suntory to debut nonalcoholic beer

Kyodo News

Suntory Liquors Ltd. said Tuesday it will launch a nonalcoholic drink that tastes similar to beer called Suntory Fine Zero in late September, adding to the already keen competition to sell such beverages.

The new drink will hit the market Sept. 29 to compete with Kirin Brewery Co.'s Kirin Free, launched in April, and Asahi Breweries Ltd.'s Asahi Point Zero, which will debut Sept. 1.

The Japan Times: Thursday, Aug. 20, 2009

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